How Microsoft conquered China? Through Research

This CNN Money article describes how Microsoft built up its Chinese subsidiary into a formidable force despite rampant piracy by working closely with the government and aligning its own strategy with the government’s development goals. However, notice the paragraph:

But it was a relatively small step in 1998 – the opening of a research center in Beijing – that proved a turning point. “We just started it here because we thought they’d do great research,” says Gates, who raves about the quality of the country’s computer scientists. The lab was what Gates calls a “windfall” for Microsoft’s image. It began accumulating an impressive record of academic publications, helped lure back smart émigré scientists, and contributed key components to globally released products like the Vista operating system. The lab soon became, according to polls, the most desirable place in the country for computer scientists to work.

Read more about Microsoft Research Asia.

About kpowerinfinity
I *♥* technology, business, conversations, experiences, books, music, theater, coffee and people. I am an entrepreneur in the city of Bangalore - my company, Capillary, provides customer engagement programs and marketing services to retailers around the world.

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