Statistically Speaking: The Story of Water

[I had written this article for a magazine called The Rosetta, for which I have been occasionally helping out with. It was written quite a few months ago, but just got published. Find the original article with some pictures on the magazine site.

In other news, I am currently in a place which is definitely not water starved. I hope I can get back very soon!]

I have an Indian everyman in mind. For today, let me call him Mr. Sharma.

Mr. Sharma has a fetish for water. He takes his own time (and not to mention an incredible amount of water) doing his ablutions – slow and careful brushing of teeth (he wants to be a Colgate model), washing his utensils for his coffee (wash once after using and once before using; lizards are so common), wash his feet after coming home from the vegetable market (cleanliness is next to godliness), an elaborate bathing ritual (upholding the traditions of the Indus Valley Civilization), and not to forget the water play using his lotta (an integral part of everything Indian). Mr. Sharma is a typical Indian.

No wonder Indians withdraw almost 633 cubic metres of water per capita per year while Europe withdraws only 586. Paper has its own advantages. If Mr. Sharma were to dissect his daily water requirements, he would realize that the water withdrawn by him and his ilk measures upto 87 buckets a day (at 20 liters per bucket). How much water did you use today? How much water did you waste today?

Aah, numbers playing games with you? It’s funny the way statistics can hide reality as much as they show it. The number (87 buckets) actually includes all forms of water withdrawals, including usage for irrigation, industries and so on. The domestic consumption would come to only about 3 buckets per day or 20 cubic metres (ADB). But again, do all of us even have access to 3 buckets of water? My friends from Chennai would certainly disagree.

But then, statistics can tell stories. Stories of change, of evolution, of men who lived and men who are remembered, of wars and loves, of births and deaths, of civilizations, of forests and rivers, of how we affect nature. And effect we do – negatively. Per capita availability of water in India has gone down from 5177 cubic metres in 1951 to about 1820 in 2001. Our increased national virility has had much to do with it. Over a billion people (up from 361 million) now need water to fill their lottas to elutriate themselves after the act. 1820 cubic metres means less than a bucket of water a day.

Bislery, Kinley, Aquafina, Evian, Himalaya – the list is endless. We can, of course, buy water. Water which costs 25 paise and sells for 10 rupees. India is rising, India is shining. Isn’t water supposed to be free? Coca-cola withdraws half a million litres of water per day at less than Rs. 25 thousand per year . At every bottle at 10 rupees, that’s about Rs. 182 crore. Contrast it with Rs. 25 thousand, and it is a profit of 75 thousand times. Indian laws stipulate that if you own a piece of land, you also own all the water beneath it. You can siphon off all the water from under your neighbors’ feet – legally. Wish it were oil.

Necessity is the mother of invention. Water markets are emerging. Farmers in Tirupur have begun to abandon farming so that they can sell ground water at a premium to water hungry industries and urban users around the region. At least some families would not go without food, even though we might not get water to drink after the meal in a few decades.

We, Indians, are not alone. Global water consumption has grown at double the rate of population growth, and the figure for 2000 was about six times the figure for 1950. If the current consumption pattern continues, almost 48 per cent of our population would live in “water stressed” regions by 2025. Water shortage has been reported near bottled water factories in Texas and the Great Lakes factory. German RWE and French Vivendi control 40% of the world’s water market. Vivendi and Suez, the number three, have revenues of over $70 billion . Water is big business already. I think the way we are going, we will make it one of the largest industries in the world. The global GDP will swell, fat cats will get fatter, and the poor people would not even have water to drink.

Where does all this water come from? The catchment area of our major rivers covers about 85% of our land area (CIAWRM). Our rivers fall from Shiva’s knots and never run dry; we call them perennial. The Gangotri glacier, currently 30.2 Km long and between 0.5 and 2.5 Km wide, is the primogenitor of one of holiest rivers, the provenance of the livelihood of hundreds of millions, and has been found to be receding at an ever increasing pace since 1971. Over the last 25 years, we have pushed the glacier back by almost 850 metres, 76 metres between 1996 and 1999 alone (EO). The government has more pressing needs. There is some election or the other every alternate month. Isn’t it essential to communicate their successes to the franchise, contrive to fracture them on the basis of religion and caste, and of course, utilize the five odd years they have in office to hoard such that the next few generations would have enough to eat and drink.

Statistics can be biased. They acquire the colour of the lenses you read them through. A trip to Coorg in the beginning of April, and all we found was parched ground, yellow soil, lifeless, livelihoodless. It has rained since, but it is usually dry for well over half a year, and all the farmers can do is twiddle thumbs. Bisleri at Rs. 10 per litre is too expensive to water their fields. And natural water is receding fast.

Did you turn off your tap today?

Statistics and data credits courtesy: WRI, The Hindu, Indian Budget – Population Figures, Klessill Lance- Bottled Water Industry, Larsen Emily Arnold and Janet – Bottled Water –Pouring Resources Down the Drain, National Portal of India-Water Resources, World Watch Institute, The CIA Factbook, Water Resources Ministry, Asian Development Bank.

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About kpowerinfinity
I *♥* technology, business, conversations, experiences, books, music, theater, coffee and people. I am an entrepreneur in the city of Bangalore - my company, Capillary, provides customer engagement programs and marketing services to retailers around the world.

7 Responses to Statistically Speaking: The Story of Water

  1. puresunshine says:

    It is really worth thinking about. And the tragedy it that most people, however literate, don’t actually understand this. They would say, it’s only a little that I’m wasting. But the amount of sheer drainage is shameful. Great post. And great statistics. Reminds me of that character from Loins of Punjab! lolz! On a lighter note, there was humorous “save water ” campaign years ago. They gave out stickers and pamphlets etc. Basically, it was youth targeted, with pictures and catch phrases like — Save water, don’t flush! Save water, bathe together! etc! But I guess, today, even a fun campaign like that won’t help people realise!

  2. This was a real nice story. Very well thought out and expressed. Very few of us realize how much water we waste daily, yes even while brushing our teeth, letting the tap just run. Good reminder to double chevk that tap before we step out of our baths. For every dripping drop counts

  3. Of course Indians consumer more water than Europeans.... says:

    it is unfair to blame the water consumption of India as higher than Europe without taking into account climatic changes….a tropical country is bound to use more water than a temparate country….even in india, you use more water in summer than in winter….which adds to the water shortage even more (an unfortunate consequence of the law of increasing returns!!)

  4. @puresunshine: I should get hold of that campaign ‘Save water, bathe together’ — were they proposing some kind of a community bathing center ;-) Yes, it is indeed true, in most cases, we just take the water for granted — perhaps because there is no substantial bill!

    @thecrazydotter: Exactly, I probably am one of those who forget to do so even though I wrote about it. The whole exercise was about collecting statistics and seeing if I can present them well.

    @of course: Of course, I do not recommend the right amount of water usage — but I am just saying that we haven’t given any thought to this seemingly alarming problem. I just wrote more about India since that is a geography that I understand better — but I am sure there will be many instances of wastage of various kinds everywhere.

  5. oh yeah, there sure are… check out this video where the amazon is drying up…

  6. puresunshine says:

    The campaign was only featuring cartoons. Did i not mention that!

  7. PC says:

    interesting article. thought provoking & a little disturbing too… given the facts and statistics. As it is, even one monsoon failure is enough to sink chennai’s water tables in the drier months. Well, given the rate at which the city and the suburbs are growing, it won’t be long before there is perennial water shortage I fear.

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