Digital Media Outlook Report 2009

Found this report by Siddharth Rao of Webchutney on TalkingTails. Very interesting to note that the largest advertisers in the offline world are only testing waters online right now – and the real online spend hasn’t really started. Most people are (still!) confused about what advertising online means and how it impacts their business – perhaps because the trickle effects of a banner AD are very small – when you conduct a TV/Print campaign people come into the stores and talk about it,, and the sales show a substantial positive impact of the campaign and the information about this goes up the organization hierarchy.

The same doesn’t happen in case of banner ads, and impact on revenues of a single ad/campaign is quite small and most marketing managers are unable to estimate how its affecting footfalls into its brick and mortar stores.

I believe a more effective means of tracking customers trickling into stores after an online campaign would definitely make a positive difference. Hopefully, with the advent and ubiquitous spreading of mobile phones, we’ll start seeing a difference in the Outlook Reports of 2011 and 2012!

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Making Money

As Google announced depressed outlook due to lower than expected revenues from Social Networking sites with which it has done massive deals, these SocNet sites are using more and more innovative ways of making money:

Tera Patrick Facebook Sponsored Ad

If you haven’t heard of Tera Patrick, it means you never lived in a boy’s hostel.

It’s all about money, honey. Anything goes, including $44b in shareholder wealth for a single DNS entry. Strange are the ways of men. Back to the Shire!

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