Change in GMail branding – Have you noticed?

Looks Google is changing the branding of Gmail to Google Mail. It seems that Google lost rights to the GMail brand name in Germany and that is now being followed up in some other countries.

Since 2000, Daniel Giersch has held the brand “G-mail… und die Post geht richtig ab” [G-mail… the best way to go postal]. Under the G-mail brand, he operates a number of physical and electronic postal services with thousands of users, as he explained to heise online in March of 2005. Giersch therefore had a court issue a temporary restraining order against the use of “Gmail” before winning the main proceedings at the first-instance district court of Hamburg (Az. 312 O 475/05) against Google in April of 2006. Google appealed this ruling and has now lost the appeal

The legal dispute, which also detrimentally affected users, has also been extended beyond the German legal system. Currently, charges have been filed in Spain, Portugal, and Switzerland.

Looks like there has been another incident in the UK. In fact, there is a relevant BBC report dated way back in 2005. However, this is the first time I am noticing the change in India.

GMail before:

gmail

Google Mail now:

image

Funnily enough, the brand change seems to be in effect in one out of two of my email accounts. Perhaps they are slowly transitioning users to the new branding. Have you noticed the change in your email branding?

[There is another brand change story which is doing the rounds now-a-days — UTI Bank to Axis Bank — but that, of course, is for entirely different reasons]

[Email brand name change has been common lately with Hotmail transitioning to Windows Live Hotmail. This has beset the Redmond giant with quite a few problems because people have been worried about rather frequent name changes]

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Thakur Ka Inteqaam

Another Viral by WebChutney. It’s a must watch:

I just love the sights and sounds of Sholay, even if it’s in a caricature.

Webchutney has made a lot of very enjoyable virals in the past including Chitthi Aayi Hai and Makkadman.

Chitthi Aayi Hai  Makkadman

Here is an older list of their virals. I also discovered the WebChutney blog, where they post a lot of interesting stuff. It’s going right into my GReader.

Made my day!

Sponsored Advertisements

In the midst of a heated discussion with Mohit about The Long Tail (I think Chris Anderson gets unnecessary credit — It really was the monkey-god Hanuman who taught us what a long and potent tail could do, but that’s another story):

I: The Internet is a classic example of the Long Tail. So, is Google because they are able to monetize all those keywords which will never earn a penny if published in a magazine.

M: I wonder who clicks on the Sponsored Ads in Google.

I: I never do. Do you?

M: I don’t either. I can’t count having clicked more than 5-6 times all my life (that includes clicks by mistake). I think it’s all click-fraud.

I: I don’t know. But that would need to be a big scam!

M: But then, somebody has to be dumb enough to click all those ads.

I: I think it’s the Americans.

Hi-fives.

PS: If you are an American, please replace the word ‘Americans’ by ‘Commies’. Or should I say: s/Americans/Commies/g?

PPS: This is meant completely as a joke, inspired by their President. Most Americans I have met are very smart people, and continue to wow me.

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Some good adverts

Saw a bunch of advertisements today. One I really like is the MP Tourism ad, “Bharat ka dil dekho“:

And this is how they massacre it:

Some other good ones – The Dove evolution ad:

And its spoof:

The Live Search Ad on MSN Soapbox:
Live Search in Hutch Phone
Live Search in Hutch Phone

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